|This is a viral thing we did for Salon Selectives, based on their campaign for Air It Out.
The first screen grab takes you to this nifty little cartoon that I helped out with. Scroll down to see a storyboard of the cartoon. Once you had watched this cartoon and thought it was the funniest thing you'd ever seen, you would send an email to your friend who would be invited to watch it too.
Old school: Heard-it-from-a-friend advertising.
New school: viral advertising.